- 🚀 The Global and Indian Space Tech Market
- 🚀 Pixxel’s Market | THE WHO
- 🚀 Differentiation: All the stories to tell | THE WHAT
- 🚀 Channels & Campaigns: Strategies, Assets, Tactics | THE HOW
- 🚀 Execution model: Let’s make this work! 🤝
🚀 The Global and Indian Space Tech Market
- The global space economy is estimated to be worth $447 billion as of 2020. India accounts for only 2% of this, or ~$8 billion. Of this, ISRO’s annual budget is ~$2 billion.
- In 2021, the govt launched the ISA to open the Indian space industry to private players and startups. There are now 75-100 companies categorized under ‘space technology’ now.
The other players in the space:
Dhruva Space | Satellites and earth data
Skyroot Aerospace | 3D Printed Engines
Bellatrix | ‘Space Taxis’
Agnikul Cosmos | 3D Printed Engines
🚀 Pixxel’s Market | THE WHO
Two ends and a virtuous cycle:
Consumerising Space 🤝 Getting Business
Talent
Fundraising
Thought Leadership
Brand
Two kinds of communication and storytelling:
Emotional
Vision, mission, causes, brand, why Pixxel?
Functional
Technical, features, how-tos, guides, support, why Pixxel?
“Everything in its right place at the right time.”
🚀 Differentiation: All the stories to tell | THE WHAT
Messages x Assets x Channels
Messages
Properties
Emotional
Vision, mission, causes, brand, why Pixxel?
DISCOVER EARTH 10X.
A NEW KIND OF INFORMATION.
FROM INDIA TO OUTER SPACE.
MAKING EARTH SUSTAINABLE.
MEASURE WHAT MATTERS.
Pixxel Launches, Space Stories - Podcast and Videos, OTT Shows -Why Earth at 5x?, From India to Outer Space, Real Innovation
Functional
Technical, features, how-tos, guides, support, why Pixxel can help you?
HEALTH MONITOR FOR EARTH.
EARTH DATA FOR BETTER DECISION-MAKING.
(EARTH) INTELLIGENCE MADE SIMPLE.
Blogs, Events and webinars, Ebooks, Performance ads, Search, Social Media, Email
EVERY SATELLITE NAME IS AN OPPORTUNITY TO TELL A STORY.
🚀 Channels & Campaigns: Strategies, Assets, Tactics | THE HOW
Cutting-edge Content
Consumerizing space with branded entertainment and thought leadership
Audience: Leads, Partner Ecosystem, Hires, General
- Amazing space stories along the lines of From India to Outer Space. Hyperspectral: Earth at 10x/5MM. | Ref: Drive to Survive (F1); Aspirants (Unacademy); #HumansOfNS20 (Blue Origin); Countdown (SpaceX)
- AND/OR Advertise on and sponsor shows like Mission ISRO on Spotify
- Thought leadership: Across blogs, podcasts, short videos
Social Media
Establishing and building the brand mission, vision, innovation, thought leadership, distribution
Audience: Startup ecosystem (VCs, partners), Hires, Leads
- Space puns (smart x witty x timing) & memes
- Informative threads, posts, blogs - add value through data, provide new PoVs to jump on trends
- Live launches, videos, targetted ads
- Ref: Atlan, Maxar, Planet Labs
- r/pixxel equivalent of r/place — in the run upto a launch or big event
- “5 Things Hyperspectral Data tells you about Bengaluru” @peakbengaluru
Search
Convert leads with content that problem-solves their work
Audience: Leads, partner ecosystem
- Identify SEO strategy (Long-tail vs. fat-head)
- List audience’s queries and keywords and create thought-leadership/content around it
Events, Influencers
Convert leads with content that problem-solves OR Build brand, excitement, buzz
Audience: Leads, partners, general audience
- Partner with industry stakeholders and leaders to host events — that solve problems for target verticals (Agriculture, Govt, Environment, Energy, Mining)
- Get influencers and creators to vlog a Pixxel launch
- Thought-leadership interviews about building in SpaceTech a la Lex Friedman
- Ref: Relativity Space interviews with YouTubers & space enthusiasts
Engineering as Marketing
Convert leads with content that problem-solves OR Build brand, excitement, buzz
Audience: Leads, partners, general audience
- Trials/Open access to subset of data/APIs to entice new segments and show proof of product
- Google-Earth like exploration of different parts of Earth using Hyperspectral Imaging.
- Ref: Capella open data for community
🚀 Execution model: Let’s make this work! 🤝
- Outline scope of work + break it down: 30-60-90 day model
- Work with the team in regular cadences - set direction, track execution, measure & iterate
- The ideal team? Dedicated to a vision and sense of mission, agile, playful and experimental, willing to put oneself out there, eager to create and exploit storytelling opportunities