I’ve worked across media, tech, consumer goods and start-ups to help brands with their strategy, positioning, growth, content, campaigns, ads- and video-making. I’ve been using generative AI to do some of my recent work. Find out more below.
I currently consult with start-ups (B2B/B2C) on their strategy, growth, postioning, ads, content and campaigns. I’ve previously helped run marketing for The Ken, a pan-Asian biz journalism site with 3,00,000+ subscribers. I’ve also worked with The Caravan, India's finest narrative non-fiction magazine, helping them pivot from advertising-driven to subscription journalism around 2019, when subscriptions were about to take off.
At P&G, I led the turnaround for Tide India—the $250 million brand with the iconic Chaunk Gaye? campaigns—used in over 80 million households across India, Nepal, Sri Lanka, and Bangladesh. It taught me a lot about Indian socioculture, and the complexity of selling anything that’s available in millions of stores across the country. (Every single rupee counts.) This was also when I helped launch Tide Pods in India!
Before my marketing career, I was a software developer at Amazon. I graduated in electronics engineering at BITS Pilani, Goa, and got an MBA at IIM Calcutta.
I’m currently only working with a limited number of clients, but get in touch if you feel there is scope to work together. Once the book is out, we can really COLLAB!
STRATEGY, GROWTH, BRAND, CONTENT, ADS, ETC.
Brand, P&L, Advertising & Communication | Tide, P&G
Brand, P&L, Advertising & Communication | Tide, P&G
