- Atlan is a Series-B funded start-up building a home for data teams
- I conceptualize, write and create Atlan’s campaigns and ads, which ‘cut the clutter’ in the modern data stack with their personal, mission-driven storytelling — by the humans of data, for the humans of data.
- I led creative strategy and execution for ~15 campaigns, from talent/employer-brand building to partner launches and events. Created PRs, emails, blogs and other content, driving execution with 10+ stakeholders across organizations.
Press on Atlan’s distributed, async work culture
- Shaped and pitched the story on Atlan’s remote work culture to Livemint, with the article and video on it receiving over 30K+ organic impressions across Twitter, LinkedIn
- A Walk Inside a Remote Working Global Startup, Livemint Lounge
Atlan’s $50mn Series B 🚀
- Created this powerful and mission-driven video for Atlan’s $50mn Series B announcement. Garnered 100,000+ organic views across Twitter and LinkedIn
IDC Innovator Campaign
- Scripted, directed and edited this fun video announcement for Atlan being named a top five innovator in DataOps by IDC. 25K+ organic views across Twitter and LinkedIn
Atlan’s 21MomentsFrom2021 #YearEnd
- Scripted, directed and shot the Atlan #YearEnd video for 2021 — with ~20 employees across 10 countries and 6 timezones starring in the film
- 35K+ organic views on Twitter, LinkedIn
Atlan SOC 2, Feature in Gartner reports, Airflow and DBT Coalesce
- Led creation and distrubition of memes, videos, blogs and other content across Twitter, LinkedIn, Slack, and other relevant communities
- 50K+ organic views across platforms
Celebrating the team that got us where we are — NASDAQ Campaign
- Led OOH agency and photographers to announce Atlan employees on NASDAQ
- Scripted, directed and edited the ad film. 30K+ organic views on Twitter, LinkedIn
- Featured in NatGeo’s documentary #SheBuilds
AWS Partnership Launch
- Scripted, directed and edited the ad film for Atlan’s AWS partnership launch. Worked on press, emails, blogs and other content to launch the partnership
- 30K+ organic views on Twitter, LinkedIn
Snowflake Partnership Launch and Modern Data Stack Conference
- Led end-to-end campaign strategy and execution from stakeholder management to creation and distribution of press, emails, blogs, webinars, live tweets, and other content
- Atlan was in "top" or "latest" for #mdscon on Twitter throughout a 2-day conference
- 20K+ organic views across Twitter, LinkedIn for campaign creatives
