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Ads, Content and Campaigns | Atlan

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  • Atlan is a Series-B funded start-up building a home for data teams
  • I conceptualize, write and create Atlan’s campaigns and ads, which ‘cut the clutter’ in the modern data stack with their personal, mission-driven storytelling — by the humans of data, for the humans of data.
  • I led creative strategy and execution for ~15 campaigns, from talent/employer-brand building to partner launches and events. Created PRs, emails, blogs and other content, driving execution with 10+ stakeholders across organizations.

Press on Atlan’s distributed, async work culture

Atlan’s $50mn Series B 🚀

IDC Innovator Campaign

Atlan’s 21MomentsFrom2021 #YearEnd

  • Scripted, directed and shot the Atlan #YearEnd video for 2021 — with ~20 employees across 10 countries and 6 timezones starring in the film
  • 35K+ organic views on Twitter, LinkedIn

Atlan SOC 2, Feature in Gartner reports, Airflow and DBT Coalesce

  • Led creation and distrubition of memes, videos, blogs and other content across Twitter, LinkedIn, Slack, and other relevant communities
  • 50K+ organic views across platforms

Celebrating the team that got us where we are — NASDAQ Campaign

  • Led OOH agency and photographers to announce Atlan employees on NASDAQ
  • Scripted, directed and edited the ad film. 30K+ organic views on Twitter, LinkedIn
  • Featured in NatGeo’s documentary #SheBuilds

AWS Partnership Launch

  • Scripted, directed and edited the ad film for Atlan’s AWS partnership launch. Worked on press, emails, blogs and other content to launch the partnership
  • 30K+ organic views on Twitter, LinkedIn

Snowflake Partnership Launch and Modern Data Stack Conference

  • Led end-to-end campaign strategy and execution from stakeholder management to creation and distribution of press, emails, blogs, webinars, live tweets, and other content
  • Atlan was in "top" or "latest" for #mdscon on Twitter throughout a 2-day conference
  • 20K+ organic views across Twitter, LinkedIn for campaign creatives